5 Reasons Marketing Spend Escalates Without Governance
Marketing spend escalates through decentralised sourcing, weak benchmarking, urgency bias, SaaS sprawl and poor scope control — inflating cost structure without a corresponding increase in strategic value. KEY POINTS Decentralised Agency Engagement Across Business Units Fragmentation erases enterprise-scale leverage Lack of Benchmark Intelligence at Renewal Stage Partnerships drift from market reality Campaign Urgency Replacing Commercial […]
